Our Story

As a natural hair and skincare company, we take great care in sourcing the cleanest, cruelty-free, organic and natural products. We started this company after our daughter was born prematurely with a heart condition, eczema, and allergies. We wanted to find natural solutions to help her, and that's how we discovered the power of natural products.

As a mother of 8, I experienced hair loss and skin issues during pregnancy and post partum, I wanted to create products that would help others like me.

We believe that beauty should be rooted in simplicity and connected with nature. We strive to create products that help you feel good about yourself and the world while helping you preserve your natural beauty.

Through careful research and innovation, we create gentle, effective solutions to your beauty needs. Our products are thoughtfully formulated to work with your body's natural chemistry.

For us, natural skin care has been on trend since 2006, even though it wasn't so popular back then. Since then we've been using medicinal plants, high-quality oils and waxes and, depending on the formulation and other natural ingredients.

In our products where available, we acquire our raw ingredients from organic farming and fair trade sources.

All of our products are genuine natural cosmetics hand made in small batches in London.

We believe that nature has the power to heal and nourish our bodies. That's why we source only the best natural ingredients for our products, to help you feel good and preserve your natural beauty.